Google Ads Agency Services
We Fix What's Broken.
We Test New Solutions.
We Scale What Works.
More clicks can help. But what you really need is the system bringing in more paying customers.
Our approach sounds simple, but it's shocking other agencies don't do it.
​First, we fix your Google Ads to get customers using what you have right now. Then, we continuously optimize the entire customer journey (from the ads to the landing pages) so you get more customers. Then we expand.
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If you're here, it's because you know something is broken in your current system. Somewhere.​
CASE STUDY: 4.5x Growth
Power Wizard, a smart home tech brand, faced a 3-pronged challenge
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New brand unknown to customers
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Competitors with high budgets
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Customers require multiple interactions
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Our team designed a visitor tracking and qualification system. We restructured Google Ads budget to only appear to people who had already specific high-value pages sourced from from other paid channels.
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Results: A 4.5x increase to customer growth, with no increase to ad spend.
There is nothing more expensive than a bad ad campaign.
Solving Google Ads is rarely about flipping levers inside Google Ads. Sure, there's likely a bunch wrong inside the architecture we need to fix, like targeting, ad copy, hierarchy, placements, etc.
Your revenue outcome is created by a system that reflects how customers actually shop.
intent → experience → intake → measurement → follow-up.
Most agencies only touch the first part, then wonder why performance stalls.
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Each section below is our strategy, the telltale failure pattern we see, and the tool-backed way we correct it.
The fix is not “more keywords.”
When clients say “Google Ads isn’t working,” it is usually because the account is diluting their budget trying to attract all the clicks from everyone.
Agencies love reporting "activity." So they frequently devolve into buying traffic targeting prospects rather than customer behavior.
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How We Are Different
High-performing PPC is structured around intent buckets.​ This structure matters because Google learns patterns.
Quality Score improves. Cost efficiency improves. Over time, the system compounds in your favor.
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Insider Tip (Agency Warning)
If your agency is not discussing search terms and nKWs weekly and clustering waste patterns, they are letting Google spend your money uncontrolled.
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We use tools like SEMrush, SpyFu, and WhatConverts to get insight into clicks that are working and ones that are wasting. Data-driven outcomes, not feelings.
If your revenue would increase using these strategies, schedule a call.
Strategy 2:
Ad Copy That Screens Instead of Gets Clicks
“Traffic only has value if it turns into something.”
- Gyi Tsakalakis, Litify VP of Growth
Your ad copy should repel the wrong clicks as much as it attracts the right ones.
That feels counterintuitive. But it's an often overlooked necessity.
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Agencies love showcasing how they lowered their cost per click. Eventually the entire focus becomes attracting the cheapest possible click, which is often the least likely to become a customer.
How We Are Different
In a world of Pay Per Click, why try to win every click from every person? Just for them them to reach your page and realize you're the wrong price, etc.
We write ads so customers know as much as possible about you before they click. Paying for clicks for people who already know you're the solution. That's what keeps expense low and conversion rate high.
Insider Tip (Agency Warning)
If your agency starts mentioning impressions and click volume, you should be concerned. They are misleading with flashy numbers unrelated to sales.
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If your revenue would increase using these strategies, schedule a call.
Strategy 3:
Optimize For What Happens After The Click
“If you’re not embarrassed by the first version, you shipped too late.”
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- Reid Hoffman, Linkedin Cofounder
The best ads won't convert if your landing page is inadequate.
True PPC performance exists after the click. If 300 clicks from ads for your specific product don't take the next step, it might be something on your site.
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​Agencies love to insist their traffic is high quality, then blame the website for lack of conversion. Yet they never want to take responsibility for how to improve the site.
How We Are Different
We take ownership of the entire customer journey, including the website. We compare whether video or photo improves sales. Whether 10% off or $10 off makes a difference.
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Using heatmaps, scroll depth, and session replays, we start finding combinations that cause people to stay longer, interact more, and buy more.
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Similar to how we A/B test ad creative and offers, every improvement compounds and stacks.
Insider Tip (Agency Warning)
If your account is being run by a Google Ads specialist who is not versed in on-page conversion rate optimization, you should be concerned. They are speculating instead of trying to help you improve your business.
We use tools like VWO or Optimizely for A/B tests, plus Hotjar for heatmaps and recordings. Paired with call outcomes from CallRail. This is how you optimize for sales, not clicks.
If your revenue would increase using these strategies, schedule a call.
Strategy 4:
Multi-Channel Strategy Improves Google Ads
"In golf, as in life, it's the follow-through that makes the difference."
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- Anonymous
You don't buy after a single interaction. Neither do your customers.
Most agencies specialize in “channels.” They chase the attributed sale in isolation of what contributed to be there. If you're getting tons of sales from your email list, do you stop ads that grow your email list?
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At the end of the day Google Ads appears when someone searches for it. It does not create awareness. It does not build trust. If your prospect clicks an ad, then leaves, Google did its job.
Failure to convert is often in the follow-through.
How We Are Different
The same customer exists simultaneously on multiple platforms. At the beginning you may only exist on one, but success scales significantly when you combine them.
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We assign a job to each channel. Search captures intent now. Facebook/Instagram (and other interruptive platforms) build exposure and persistently remind. Email builds relationship. Content reduce uncertainty. ChatGPT provides context.
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Every channel can generate a sale. It's about how you stack them and combine them to find a success.
Insider Tip (Agency Warning)
If your agency runs Google Search but is not actively involved in other channels, they are doing you a disservice.
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Multi-touch sales are the real world, so we use tools like Hyros, Hubspot, and Triple Whale to identify the complete path for how a visitor became a customer. And the order they took to get there.
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If your revenue would increase using these strategies, schedule a call.
Google Ads +
FB & IG Ads
Google First Strategy: Google identifies the high intent customer early. Then for the next 6 months, build credibility showing only them inexpensive ads on FB/IG showing value propositions and customer testimonials.
FB/IG First Strategy: For visual products and new to market brands, use FB/IG to introduce users to unique terms and phrases to search for on Google, then own those terms.
Google Ads +
ChatGPT Ads
Google First Strategy: Focus Google more on transactional keywords keywords and building a Youtube content matrix. Leverage ChatGPT for discovery during exploratory research and comparison phases.
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ChatGPT Ads First Strategy: Capture early stage research by building campaigns around problem narratives. Lead with guidance and micro commitments.
ChatGPT Ads +
FB & IG Ads
FB/IG First Strategy: Use Meta to manufacture demand, not just capture it. Rapidly test creative to find messages that resonate, Then incorporate these insights into your ChatGPT campaign language and landing pages.
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ChatGPT Ads First Strategy: ChatGPT ads create sharp intent equal to a "5 star recommendation of a friend." Invest heavily to with the first impression, then retarget with brand reminders.
We love working with small brands who want to grow
You may recognize many of our larger clients
Case Studies
In two months we improved from 2.5x to 11x ROAS. Fantastic quality, guidance and amazing guidance from a data-driven perspective.
Steve G. CEO
Peace of Stage
I feel he is the best marketing strategist in any of the companies in our VC portfolio.
Zaid R, Founder
Flex.one
They absolutely crushed it! It’s big picture thinking combined with technical execution which directly increased our sales pipeline.
Michael Z, Dir of Sales
la Madeline
The team at Pretty-Impressive Marketing go above and beyond our previous agency.
Court K, President
Lofty Sleep
They whipped our accounts into shape, fixed our attribution woes, and over-delivered on results.
Tiffany R, CEO
Silver Lining Scrubs
I can’t say enough good things about this team. The results speak for themselves.
Mark R, Regional VP
Hinge Health
Frequently Asked Questions
Q: “Is Google Ads worth it for a small business?”
A: If you can track conversions and have a clear offer, yes. If you can’t track leads or you don’t know your margins, it becomes a cash bonfire.
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Q: “What’s the difference between a ‘good’ and ‘bad’ Google Ads agency?”
A: A good one controls queries, fixes tracking, and can explain why numbers move. A bad one just changes bid strategies and calls it optimization.
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Q: “How long until we see results?”
A: In some cases it's immediate. Usually 2–4 weeks for the algorithms to stabilize after changes, 4–8 weeks to improve efficiency. Assuming tracking is correct.
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Q: “Do you manage Performance Max?”
A: Only when your measurement and creative assets can support it.
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Q: “Can you help us show up in AI Overviews?”
A: Yes, by structuring content and pages so AI can cite them and users can verify them. Google’s site-owner guidance:
If you're spending $2-12k in Google Ads, your sales should be $10-100k.
Your campaigns may not be “bad.” They may be misconfigured in a way that allows junk to slip through.
Let's set up a quick call to compare your top level strategy to how Google ads is built to contribute to the rest of the buyers flow.
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Success starts with Google Ads. It grows with a high performing system.