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Want more plumbing leads from Google Ads without wasting money? This guide shows the proven setup: intent keywords, local targeting, Local Services Ads, call ads, negative keywords, conversion tracking, and landing pages that filter junk leads.

A straightforward lawyer marketing system: fix your site, rank locally, run smarter Google Ads, and track what actually becomes signed cases.

Google Ads works for law firms when you control three things: (1) intent (keywords + negatives), (2) lead quality (filters + landing page + conversion definitions), and (3) measurement (calls/forms tracked correctly and tied to signed cases). Most campaigns fail because they optimize for “leads,” not qualified consultations. If you’re comparing agencies: ask them how they handle search terms + negatives, call tracking, location strategy, and lead quality reporting. If they ca