Industry Marketing Playbooks
“Generic marketing” fails because industries don’t buy the same way. Lawyers need qualification and case-type intent.
Plumbers need urgency and call tracking. Construction needs proof and follow-up. These playbooks show what profitable looks like by vertical, so you can fix it or hand it off.
Why are my leads low quality?
Answer: Most low-quality leads come from one of these:
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Targeting too broad or too automated
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No filtering on the landing page (anyone can submit)
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Offer is vague, so it attracts everyone
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Tracking optimizes to the wrong signal
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Follow-up is slow, so good leads go cold
What's the fastest fix?
Answer: Do this in order:
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Track calls/forms correctly
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Add filters (service area, minimums, qualifying questions)
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Tighten targeting and exclusions
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Upgrade proof (reviews, case studies, portfolio)
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Build follow-up sequence (email/SMS/CRM)
Legal marketing
This guide shows how to structure Google Ads around case-type intent, not generic “lawyer” traffic. It covers lead screening (so you stop paying for wrong cases), conversion tracking tied to consultations, and the account controls most agencies skip: negatives, location logic, and qualification steps.
This is the system view: PPC + SEO + credibility assets + intake follow-up. If you’re getting clicks but not consults, or consults but not signed cases, this guide walks through where law firm funnels usually break and how to fix the bottleneck first.
Home services marketing
A Guide to Digital Marketing for Plumbers in 2026
Plumbing marketing wins on urgency, service radius, and trust. This guide covers local visibility, call-first conversion paths, and how to prevent wasted spend by aligning ads, landing pages, and scheduling. It’s designed for owners who need jobs on the calendar, not “traffic.”
Top Strategies for Effective Google Ads for Plumbers
This guide covers campaign structure, match type discipline, negative keyword strategy, call reporting, and quality filters that stop budget bleed. If your current setup is “set it and forget it,” this shows exactly what control looks like.
Practice marketing (vets, dentists, surgeons)
The Ultimate Guide to Web Design for Veterinarians
This guide focuses on what actually drives bookings: fast clarity, service navigation, proof, and frictionless scheduling. It’s built for owners who have a site that looks fine but doesn’t convert enough appointments.
SEO for Veterinarians: Boost Your Practice’s Online Visibility
Local SEO for clinics is predictable when done right: service-page structure, review strategy, internal linking, and content clustering. This guide shows what to prioritize if you’re not showing up in local results—or you show up but don’t get calls.
Social Media Marketing for Plastic Surgeons: How to Be Successful With Your Strategy
This guide is about attracting qualified consults, not collecting likes. It covers content themes, proof assets, and paid amplification that supports a high-trust decision. Useful if your social looks active but doesn’t drive serious leads.
Social Media Marketing for Dentists: How to Get the Biggest Bang for Your Digital Advertising Buck
This guide explains how dentists should think about offers, budgets, retargeting, and landing page design to drive booked appointments. It’s written for owners who feel like they’re paying for leads that never show up.
Construction marketing
Top 14 Construction Marketing Strategies
A prioritized menu of strategies based on how construction buyers choose vendors: proof, process, risk reduction, and timelines. Helps you avoid “marketing busywork” and focus on assets that actually win bids.
Marketing for Construction Companies: 10 Strategies to Implement Today
Execution-first: what to build on your site, how to package projects, how to qualify leads, and what to measure so you can scale without drowning in low-fit inquiries.
Top 10 Best Construction Ads to Boost Your Business
Construction ads must sell certainty. This guide breaks down ad angles that work because they show constraints, outcomes, and credibility. So you attract real projects, not bargain hunters.
Why is Effective Email Marketing for Construction Companies Important?
Construction sales cycles are longer. This guide shows how email follow-up, bid nurturing, and reactivation increase close rate and keep you top-of-mind without constant manual chasing.
Mastering Digital Marketing for Construction Companies
The complete system: acquisition → qualification → proof → follow-up → reporting tied to booked work. If you’re tired of “more leads” that don’t close, this helps you find the leak fast.
Want this implemented without babysitting it?
If you want an agency that runs the system, not just “posts” and “spends” and awaits instructions, give us a call
Credibility and transparency
By: Pretty-Impressive.com Paid Social Team
Reviewed by: Vertical lead reviewers (service + ecommerce)
Last updated: January 2026
Sources: Legal Advertising Compliance Guide, AVMA Ethics Conduct, Code § 367.9 - Advertising