Social Ads & Social Strategy
If social ads aren’t converting, you don’t “need a new audience.” Maybe your agency has you chasing novelty, confusing engagement with demand, or sending paid traffic to a weak landing page.
You usually need a clearer offer, more disciplined creative iteration, and a landing page that earns the click.
This page shows how to diagnose the real issue. So you stop burning budget.
What do I fix first when Facebook or Instagram ads aren’t working?
Answer: Fix in this exact order:
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Offer clarity (who it’s for, what outcome, why believe you)
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Creative iteration (volume + variation, not one “winner”)
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Targeting inputs (signals and structure, not random interests)
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Landing page friction (speed, proof, CTA, form)
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Follow-up system (speed-to-lead + sequence)
How do I know if my agency is guessing on social ads?
Answer: If you see these, they’re guessing:
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They can’t explain results by creative theme
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They can’t show what they tested this month
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They report engagement instead of qualified actions
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They never talk about landing page conversion
Targeting and market definition
How to Find Your Target Market on Instagram
This guide helps you define your real target market using observable behaviors and content hooks. It’s built for teams that are posting regularly but still attracting the wrong people. Or nobody at all.
Learn How to Use Instagram for B2B Marketing
This guide shows how B2B can work on Instagram without chasing trends. You’ll get a practical model for positioning, proof assets, and moving from attention to qualified conversations.
Consistency as a system
Why Is Consistency in Social Media Marketing Important?
This guide reframes consistency as a production system: cadence, creative output, iteration rules, and measurement. Useful if your results reset every month because your content process isn’t stable.
Diagnosing weak performance
Understanding the Problems With Social Media Advertising and How to Be Successful With Your Social Media Marketing Plan
A structured diagnosis framework for the big leaks: creative fatigue, offer mismatch, weak landing pages, tracking gaps, and slow follow-up. It teaches you how to change one variable at a time instead of thrashing.
Using Social Media for Marketing Research? Find Out Why You Might Be at a Disadvantage
Explains why social insights can mislead through trend bias and loud-minority behavior. You’ll learn safer ways to validate messaging and offers before you build campaigns on shaky assumptions.
Alternatives to Social Media Marketing: Do You Need to Explore Other Marketing Outlets?
A decision framework for when social isn’t the bottleneck and where to shift: paid search, email, CRO, or high-intent content. Built for owners who need profit, not platform loyalty.
Ecommerce + paid social
5 Tips to Skyrocket Your Shopify Sales With Facebook Ads
Covers the levers that move ecommerce outcomes: creative sequencing, retargeting structure, offer strategy, and site-side fixes that unlock ROAS. Best for brands stuck spending more without scaling profit.
Can you run Meta Ads or TikTok Ads for us?
Answer: Yes, if you want disciplined testing and accountability.
With weekly decisions you can understand.
Credibility and transparency
By: Pretty-Impressive.com Paid Social Team
Reviewed by: Creative lead + analytics lead
Last updated: January 2026
Sources: Meta Business Help Center, GA4 Setup Docs